10 Tips: Make your event successful with social media

(4 min 44 sec Reading time)

TIP # 1: Find the perfect hashtag. The first step in the planning for every event promoter who wants to use social media is to come up with one super strong hashtag that you can link to your event communication. Do not go light about this; the hashtag has to become a synonym for your event throughout your promotional campaign.


Make sure that the hashtag is unique, immediately recognizable and easy to remember. And above all, use it whenever and wherever you communicate about your event – both on and off your social media channels.

#AmsterdamDanceEvent, #websummit, #attendosLive: good hashtags 🎉! #fml for the Forrester Marketing Leadership Forum? Not so good 😂.

TIP # 2: Create an event page on Facebook. Whether you are planning a B2B or B2C event, creating an event page on Facebook is a must. Such a page offers a number of unique possibilities, so you can use them as a central hub for your promotion on social.

Refer to your messages on other social media platforms, link them to your company page and make sure that the information on your event page is always up-to-date.

Select attractive images to dress up the page, fill in the basic data (data, setup, location, title, website etc.) and fill in the data as your event gets a firmer form.

TIP # 3: Plan your key posts in sync with your event planning. At paying events where attendees have to sign-up in advance, it is necessary to provide a landing page on your website where you can sign-up. See if it is opportune to give early decision makers an advantageous rate, and also record when the registration deadline falls.

Or, provide a pre-registration option, via Attendos.com if your paid registration is not yet available:

By planning this well in advance, you can carefully work towards the data in your communication on social and adjust any actions to it.

Consider, for example, early bird specials, benefit codes for those who subscribe before a certain date, public contests for the followers of your event page, and so on. Also, consider making a paid guestlist with Attendos.co for close friends it will give you some more revenue. And it will make them feel special. No waiting line for example.

Do not forget to include enough space in your content plan for real content to work towards your event.

TIP # 4: Select the channels where your target group is present. Different social media channels offer different possibilities. Not only with regard to the formats of your posts, but also the user profiles that you find there are very different. So be sure to check which platforms are best suited to your setup, and which specific options they may offer for your promotional efforts.

Think which target group you want to reach, what questions they have and where you can reach them.

Channels on which you have already built up a strong presence with your company account are certainly included in that list, but there is also somewhere you want to create an account specifically for your event

TIP # 5: Relating all your channels in the mix. Do not lose sight of your classic channels when you promote your event. Promote your event absolutely in your mailings, place banners on your website, state it in advertisements in print media (if you use it), POS material (if you're in retail), process it in a temporary custom signature under your emails and so on.

Refer to your hashtag and your event page on Facebook, so that you create opportunities for interaction and further increase interest in that way.

TIP # 6: Construct the tension. Slowly you will be able to add new eye-catchers to the line-up during the preparation of your event: a list of speakers who have confirmed their presence, workshops, demonstrations, attractions, animation and so on.

Post regular updates on social when you see such new additions confirmed in your organization planning, and add them to your event page on Facebook and the landing page on your website.

Plan these posts well thought out: you want to announce relevant eye-catchers as quickly as possible to give your event somebody, but you do not want to lose all your spice at once.

So look for a good balance and build up the tension steadily, so that you keep focused on your event. Thinking of creative approaches is the message here.

A tool you could use to plan your social media posts in Buffer

TIP # 7: Cover actions with an added value. Think about teasers and actions for periods when there are few new additions to the event poster. For example, you can give interested parties a look behind the scenes with photos and videos, share images from previous events, share content items from your blog in which you present the speakers present.

As long as it is relevant to your target audience and it keeps the attention focused on your event, it is certainly worth considering. Also, actions with vouchers for your event or giveaways with free tickets can provide a lot of shared posts and positive publicity.

TIP # 8: Together strongly. You never organize an event alone. You may be the organizer, but also the parties you work with for your event benefit from being a success.

Connect to social so with your speakers, brands present at your event or parties that provide animation, and share each other posts on social.

TIP # 9: Use paid advertisement for a boost. Make a budget available for paid promotion on social media, even if it is a very limited amount.

When you organize an event at a new location or for the first time let an event pass for a new target group, this is a no-brainer. After all, it is a unique opportunity to reach a relevant target group that your company, brand or event does not yet know.

But it does not stop there: you can also process leads that are already in the Funnel through remarketing. With Facebook's custom audiences (adapted target groups) it is possible, for example, to show advertisements to people who have already visited your (event) website but have not yet been registered for your event. This can be a great way to convince sincerely interested doubters or late decision-makers.

TIP # 10: Start looking ahead. Look ahead to your event itself, and think specifically about two things: how can you further promote your event during the event itself, and what content can you get out of your event? You can use this content in a final post after your event or in the promotion of a next event that you organize.

But it can also be a great addition to your company blog or later posts on social. By taking this into account beforehand, you make your life a lot easier at your next event.

If you need help setting up your guest lists check Attendos