Get more clients with the perfect cold email

Engaging subject line & first line You want to catch the recipient’s attention and avoid getting caught in SPAM filters. 4 words or less is a deal.


Personalized not just “Personalization” Using proper mail merges in important, but taking it further with something more direct about your recipient helps your cold email stands out even more.

Offer value before CTA Are you actually delivering value in your message first? Or are you just going right in and hoping to book a time with them? Even asking to be introduced to someone else says you haven’t done your homework. Bring value before an ask.

All about them… not you Replace every “I” and “we” with “you”. This will force you to change the tone of the email to be focused on the recipient and not be self-serving.

Short and to the Point Four to five sentences at most are recommended. I recently wrote about a cold email framework to follow called QVC to make this easier.

Easy to understand value prop If you can’t explain what you do and why you’re great in one to two sentences, then you need to go back and better understand your business and what it brings to the table.

No obvious red flags Bad grammar, obvious sales or marketing pitch, missed personalization are some of the obvious red flags that will get you deleted, or worse yet routed to spam, in a heartbeat.

Not an obviously canned template With more and more companies adopting cold email as a lead generation strategy, your potential customers are seeing these emails on a more regular basis. Make sure yours stands out.

Don't ask them to book a time Don’t ask them to book a time in your first email. Just try to get the conversation started.

CAN-SPAM Compliant There are seven simple cold email laws you must follow in order to stay compliant when cold emailing anyone in the The United States.

Adios from Attendos!